According to Marnie Brokenshire of Uncapped Potential, many companies are unknowingly using their values and behaviours to suppress authenticity and deny staff the ability to express emotion, discomfort or vulnerability, and it is creating serious consequences.

“When positivity becomes mandatory, it becomes manipulation,” Brokenshire said. “We are seeing organisations where emotional honesty is being replaced with enforced cheerfulness and the result is a culture of silence avoidance and burnout.”

She added: “Many organisations have implemented ‘happiness’ mentalities to try and provide a ‘supportive environment’ at the expense of authenticity. The impact is having a negative effect.”

In evaluating the current workplace culture, Brokenshire and her business partner Nicole Mathers discovered a common pattern of ‘corporate gaslighting’, where company values dictate how people should think, feel and behave and where if you don’t “feel” that way, or want to challenge something, it is not welcomed.

“Values are meant to guide behaviour, not control it,” Brokenshire said. “But when values like ‘we always have fun’ or ‘positivity is essential’ become the default response to stress or crisis, they begin to erase the reality of what people are experiencing. That is when culture crosses the line into psychological harm.”

Brokenshire warned that many companies are unintentionally sending damaging messages through their values, communications, and leadership behaviours through actions that include:

• Dismissing emotion with phrases like ‘don’t worry about it’ or ‘you’re being too negative’.
• Praising positivity at the expense of honesty.
• Ignoring or punishing staff who speak up or show vulnerability.
• Forcing motivational mantras in environments of high pressure or stress.
• Making happiness or fun a performance metric.

“This is not just about toxic culture. It is about tone deaf leadership that confuses positivity with progress,” she added. “Being relentlessly upbeat in the face of real hardship is not resilience. It’s avoidance. It pushes people to question their own emotional responses, which is the very definition of gaslighting.”

“If people feel they can’t be real, make mistakes or raise problems without being labelled difficult or negative, then your culture is not psychologically safe,” she continued. 

In addressing the problem of toxic positivity, Brokenshire stressed that corporate values need to be reviewed regularly for relevance, clarity and impact so such values do not end up having an adverse effect in the workplace.

“If you’ve got motivational posters on the walls and meltdowns in the meetings, then it’s time for you to revisit the alignment of your cultural values and what’s real,” Brokenshire said.

Brokenshire also emphasised the importance of high-quality leadership training and the establishment of emotionally intelligent organisations where real conversations are held where nothing is off the table, and where people are encouraged to bring their whole selves to work, not just their cheerful side.
 

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1. Remote workstations

As an employer, take precautions to ensure your employees have a proper working environment free from hazards and risks (as far as reasonably practicable) to prevent injury and ill-health.

What this means: Monitor employees’ workplace set-up, including if they have appropriate ergonomic equipment, adequate heating/cooling, and if there are any hazards present that should be assessed and controlled. It’s your responsibility to ensure employees are well-informed and educated about safe working practices, so add that to any onboarding training! This process should be ongoing and in consultation with the Health and Safety Representative.

2. Employees on the move

Does your work involve meeting clients at different sites? Or travelling for site inspections, or conducting deliveries? You assume a legal responsibility for their safety in transit – whether in a personal vehicle or company car for work purposes!

What this means: Cover these scenarios and standards in your health and safety policies to ensure your employees are safe and you avoid liability. Ensure your employees are physically fit to drive, licensed, and that safe driving practices are adhered to. Ensure the vehicle they drive is properly maintained, safe, and fit for purpose, complying with road safety laws. Keep a company driving policy to help mitigate any risks to your business and your employees while on the road. This may include the standards employees are to uphold, the use of devices while driving, alcohol use, medication and fitness to drive, and what happens if there is a road incident. Retain copies of insurance policies, registration, and frequent safety check reports for all vehicles your team might use.

3. Employee mental health

Living and working in the same space can impact mental health – a risk of working longer hours, feelings of detachment, disconnect and isolation which could evolve into stress and other mental health issues.

What this means: Bring awareness to these risks and how to self-monitor them. Implement regular communication practices, check-ins, team bonding, socialisation, and access to mental health resources to reduce these risks.

4. Training, supervision and mentoring

The saying “out of sight, out of mind” rings true here. You can’t address gaps in employees’ knowledge or training if you don’t see them! There just isn’t the same incidental mentoring and development that employees would ordinarily get by being in the same workplace.

What this means: Be proactive about regular supervision and mentoring check-ins, or having a hybrid workspace that allows employees to spend time physically working together once a week.

5. Employees’ exposure to family and domestic violence

This includes emotional, physical and financial abuse. When the home doubles as a workplace, there may be an increased risk that your employees are in an unsafe working environment due to family and domestic violence.

What this means: Where reasonably practicable, employ control measures to identify and mitigate the risk of employees’ exposure to domestic violence. This includes policies to support employees (e.g. family and DV leave), offering alternative workplace locations, providing work phones and laptops to enhance employees’ autonomy and safety, as well as providing information on where to get DV-specific expert support. Fair Work has a helpful guide for small businesses that all employers should read.

In addition to employers’ responsibilities, employees also have a legal responsibility to follow employers’ guidelines to keep the workplace safe, provide accurate and ongoing feedback, and report any identified hazards, in accordance with each state’s OHS legislation.

*The content of this article is intended to only provide a summary and general overview on the matters discussed herein and does not constitute legal (or other) advice. You should seek specific legal or other professional advice before acting or relying on any content.

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Burnout doesn’t just affect your mood. It impacts decision-making, motivation, productivity and, eventually, the sustainability of your business. The good news is that there are clear signs to watch for and small daily strategies that can help you reset before things get out of hand.

You feel tired all the time, even after rest

This kind of fatigue isn’t solved by a sleep-in. It feels like your brain just won’t switch off, even when you stop working.

Try building in mindfulness breaks throughout your day. These can be short and simple even five minutes helps. Step away from your workspace, slow your breathing and notice what’s happening in your body. Even taking a moment to pause and breathe deeply can calm your nervous system and refresh your focus.

You’re working more but getting less done

Despite putting in long hours, you still feel like you’re falling behind. This is often a result of decision fatigue and mental overload.

Try using the Pomodoro Technique: 25 minutes of focused work followed by a five-minute break. These short bursts help maintain concentration without overwhelming your brain. They also force you to step away regularly, which can reduce stress and improve output.

You’ve lost sight of the big picture

When you’re stuck in reactive mode, it’s easy to forget why you started your business in the first place. That disconnect can leave you feeling flat and directionless.

Take time to reflect on your values. What matters most to you? Why did you begin this journey? Reconnecting with your purpose can help guide decisions and bring more meaning to your day-to-day tasks. It’s not just about pushing through it’s about remembering what you’re working towards.

You’ve stopped setting achievable goals

Unrealistic expectations of doing ten things in a day, achieving two, and feeling like a failure even though you did a solid day’s work can also lead to burnout.

Refocus on SMART goals, particularly the ‘A’ achievable. Break tasks down into realistic steps that you can complete within the time you have. Finishing what you started creates momentum and gives you a greater sense of control.

Your sleep is shot

If you’re collapsing into bed exhausted but can’t fall asleep or waking up in the middle of the night thinking about work – your stress response might be stuck in overdrive.

Good sleep hygiene can help. Try to keep consistent sleep and wake times, avoid screens for at least 30 minutes before bed, and create a wind-down routine that tells your body it’s time to switch off. Writing down thoughts or tasks before bed can eject these thoughts to work on later can also help prevent your brain from running loops overnight.

You feel like you can’t ask for help

Delegating or asking for support might feel risky or pointless. But trying to do everything yourself is exactly what leads people to crash.

Start small. Identify one task you can delegate this week. It could be admin, bookkeeping, or just asking someone to cover for you during a break. Letting go of even one thing lightens the load and reminds you that you’re not in it alone.

Looking after yourself is a business strategy

Taking care of your mental health isn’t a luxury but a core part of running a sustainable business. If you can spot the early signs of burnout and put small systems in place, you’ll be better equipped to lead, make clearer decisions and enjoy the work you’re doing.

The post Signs you’re nearing burnout (and what to do about it) appeared first on Inside Small Business.

Its study “Using Intermediaries to Support the Mental Health of SME Owners” revealed that SME owners generally experience higher levels of psychological distress than wage-earners due to business-related challenges including chronic financial pressures, extended work hours, and the weight of decision-making which could lead to stress, anxiety, depression, burnout, and even suicide.

In fact, the study found that 22 per cent of SME owners have been diagnosed with a mental health condition, 57 per cent reported stress levels beyond the normal range, and 43 per cent having shared that business-related stress affected them “more than half the time” to “all the time.” However, many SME owners struggled to obtain help for mental health and well-being issues due to time constraints, financial limitations, and the demands of running their business.

Furthermore, mental health initiatives tailored to SME owners remain scarce in Australia and internationally, making the situation for SME owners all the more challenging.

In dealing with mental health issues, the study has identified trusted business advisors, especially accountants and bookkeepers, as potential first responders who are capable of identifying early signs of mental health issues. More so if they are proper training in relationship building and Mental Health First Aid (MHFA) which will equip them with information and tools to provide timely, targeted support for their clients; helping them identify both financial and mental distress and connect clients with mental health services.

“It’s clear that small-business owners deeply trust their accountants and bookkeepers, often sharing challenges beyond finance, including personal struggles and major life events. This positions them as a vital bridge between SME clients and mental health support,” said Deakin University Executive Dean, Business and Law, Professor Jenni Lightowlers. “With small businesses driving economic growth and employing millions of Australians, the impact of poor mental health among SME owners extends far beyond the individual—it affects jobs, families, communities, and the broader economy.”

Institute of Public Accountants CEO, Andrew Conway, said the number one concern among accountant members was the mental health of their small business clients.

“This research has the potential to change—and even save—lives by raising awareness, reducing stigma, and equipping accountants with the tools and confidence to support their clients effectively,” Conway said. “Ultimately, it’s a call to action for accountants to embrace their role in supporting the mental health of their small business owner clients— something many of our members are already doing – and helping them not just survive, but thrive.”

Beyond Blue Chief of Engagement, Greg Jennings, said integrating mental health into everyday business interactions was a practical and innovative way to support small business owners.

“Timely, targeted support doesn’t just help individuals—it strengthens businesses and communities,” Jennings said. “Engaging accountants and other business advisors as mental health ‘first responders’ is a smart, scalable solution to tackling the growing mental health crisis among SME owners.”

The study is based on the IPA-Deakin SME Research Centre’s Counting on U program (2021–2024), the world’s first sector-wide study on how business advisors can support SME owners’ financial and mental health. The research was funded by the Australian Treasury, NHMRC, IPA, Beyond Blue, WorkSafe Victoria, and Mental Health First Aid Australia, with support from CA ANZ, CPA Australia, and the Institute of Certified Bookkeepers.

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We spoke to founder Stuart Smyth about why the company can make these claims and how it sells a product in this particular niche. But first: where did the idea for a mood-boosting snack come from?

Stuart explains that he and his co-founder and wife, Danielle, noticed their children struggling with mental wellbeing during the COVID-19 pandemic. While searching for ways to support their kids’ mental health, they noticed a gap in the offerings: mood-boosting food.

“Danielle and I started looking through the aisles of Australian supermarkets,” Stuart says. “We saw a lot of healthy and nutritious snacks and a lot of things you might see these days, protein for muscle or collagen for skin, but there’s nothing specifically formulated to help enhance mental wellbeing.”

With no other options, the couple decided to create some mood-boosting snacks themselves, and thus Mood Food was born. 

Making claims about health

As laws about claims on packaging are quite strict in Australia, Mood Food worked with a legal expert to be able to make its claims about mood benefits. 

Stuart explains, “We made a submission to establish a new health claim where we could prove that the ingredients we have in our mood boost bites actually do contain ingredients that are the precursors to improving serotonin and dopamine, which are our happy hormones.”

The process was long and extensive, but Stuart says it was worth it to “lead the guard” in terms of snacks that promote mental wellbeing. And lead the guard Mood Food does. 

“It’s something our customers, particularly, Woolworths and Costco, really appreciate: us leading the market and driving all the consumer insights that we see in the marketplace – that people want these types of products,” Stuart explains.

What kind of people are buying these products? Stuart explains that his core demographic skews female, the bulk of whom are between 30 and 50 years old. But mental health is everybody’s concern, Stuart adds, so Mood Food has people from all walks of life buying its products.

Nimble moves combat downtown in purchases

Stuart and Danielle have recently noticed a downturn in purchase frequency, which they attribute to the high cost of living.

“Everyone’s a little bit more mindful of their household budget,” Stuart says. “They still want to have their indulgences, but they tend to cut back a little bit on how often and how regularly they do.”

In response to the downturn, the brand has pivoted from being multi-pack only to including single-serve bars in its range. The change has been well-received, as has the decision to try, as much as possible, not to pass down manufacturing cost increases to customers.

“The cost of manufacturing is very difficult,” Stuart says. “I’m sure a lot of people would say the same. You know that everyone’s feeling the rising costs of raw materials and ingredients and packaging and labour and freight and shipping.”

Mood Food also exports overseas. It’s found traction in Japan, Korea and Singapore, among other places. This has been another strategy to help counter purchase-frequency slowdown.

“It’s not easy,” Stuart says. “Everyone else around the world is experiencing cost-of-living pressures as well, and it’s difficult. But yeah, we’re getting a great reception from our import partners in all of those markets.”

In spite of the challenges, Stuart and Danielle are single-mindedly committed to their business. In 2025, they’re looking to launch some new products, both in Australia and overseas. And Stuart says they’re hoping to keep their “small-business identity” as they continue to grow.

“As we grow and continue to expand over the years, I really want us to maintain that mindset of being nimble and dynamic and agile,” he says. “Where you can respond to the market, respond to changes, but then also be ahead of them as well, and lead people on the journey.”

This article first appeared in issue 47 of the Inside Small Business quarterly magazine

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A total of $10.8 million will be allocated to the Small Business Debt Helpline and the NewAccess for Small Business Owners programs that commenced last 1 January throughout an 18-month period.

The NewAccess for Small Business Owners program is a free, confidential one‑on‑one mental health coaching program delivered by Beyond Blue. It provides small-business owners with up to six structured sessions via phone or video with a trained mental health coach who has a small business background, allowing them to better understand the unique challenges small business owners may face. No GP referral or mental health treatment plan is required.

Meanwhile, the Small Business Debt Helpline is a dedicated small business financial counselling service delivered by Financial Counselling Australia that provides free, independent and confidential phone‑based support to small-business owners nationally regardless of the cause of their financial hardship.

Minister for Small Business Julie Collins stated, “Small businesses are the engine room of Australia’s economy, and employ millions of employees. It’s important they have the support they need, when they need it.”

“Small-business owners and operators are resilient, but we also know some small businesses are doing it tough right now. That’s why this support is so important. This is part of our more than $640 million in practical and targeted support for small businesses, outlined in our Small Business Statement,” Collins added.

Small-business owners who are interested to know more or take part in the NewAccess for Small Business Owners program by calling 1300 945 301 or via the Beyond Blue website. They can also contact the Small Business Debt Helpline by calling 1800 413 828 or via the Small Business Debt Helpline website.

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“I didn’t really have a life,” Sheena says. “I just felt so exhausted by the weekend, like I needed to collapse.”

The entrepreneur explains how she knew that what she was feeling was burnout and not stress. She says that stress drives her to action, allowing her to move along in life. Burnout, on the other hand, was the aftermath of her stress and anxiety: exhaustion so complete that her life began to consist of just work and rest.

“You aren’t burnt out if you just had a big day and now you’re tired. That’s kind of like saying you’re OCD when you just like things clean and tidy,” Sheena explains. “True burnout is really that physical and emotional exhaustion that is happening more often than not, and it’s becoming a regular pattern…It might look like working, exercising and sleeping without any energy for friends, family or anything else.”

To overcome burnout, Sheena notes that she had to “train herself” to rest. This can be difficult to learn – even uncomfortable – if you’re not used to doing things just for yourself, she says. The entrepreneur admits that resting had always felt “lazy” and “unproductive” to her. She learnt to overcome these emotions, however, and internalise that free time is just as important as working, cleaning or exercising.

Aside from learning to embrace rest, Sheena started seeing a therapist. During her sessions, she began to unpack a “constant need for achievement” that she says led to her anxiety and burnout. Sheena also focused more on her physical health, seeing a naturopath and receiving IV drip therapy for vitamins and minerals.

Finally, Sheena says that switching to a more flexible work week has been the best thing for her burnout journey and ongoing mental health. The therapist and business mentor is an advocate for the 20-hour work week, and now instructs other professionals on how they, too, can lessen their hours. She says she mentors workers from various industries on how to pivot their career into businesses that give them flexibility in their schedule – even if it is just part-time initially. 

“Having control over what you do and how you do it has a major impact on how our work affects us,” she says. “This is why rigid micromanaged workplaces have the highest rates of burnout, due to lack of control by the employees and lack of trust from the business.”

To avoid burnout, Sheena urges small-business owners to learn to let go.

“If you want your business to be around in two, five or 10 years, you need to learn the concept of, ‘I let go, so I can grow,’” she says.

Letting go can begin by delegating simple admin tasks to teammates initially, then other tasks as the business grows, Sheena says. She adds that, ideally, your goal will be less about service or product delivery, and more about managing the business in a way that you can switch off because you have people to whom you can delegate. 

“It’s about learning how to trust your business systems and team,” Sheena says. “I love James Clear’s quote: ‘You do not rise to the level of your goals, you fall to the level of your systems.’”

This article first appeared in issue 46 of the Inside Small Business quarterly magazine

The post How this small-business owner overcame complete burnout appeared first on Inside Small Business.

Fortunately, often these feelings pass or we have strategies in place to deal with them. We go for a run to clear our heads, break down our challenges into manageable chunks, chat with a friend to mull over a problem, or prioritise sleep or mindfulness to reenergise and ground ourselves.

But what happens when these coping strategies are short-lived, not effective, or we ignore the warning signs altogether and our levels of distress worsen?

Last month, Beyond Blue released data undertaken by Australian National University’s Social Research Centre that showed 49 per cent of people who sought professional mental health support said they had waited until they were “very distressed” or “extremely distressed” before they reached out.  This is a concerning statistic, especially when we know that the sooner you seek support the quicker you bounce back.

The top barriers to taking action included waitlists, affordability of treatment and people thinking their problem wasn’t serious enough to seek support. 

For small-business owners, it’s often the case that they prioritise their business’s needs before their own. It’s understandable when small business invests so much of themselves into their business. However, a mentally healthy small-business owner is a more productive small-business owner.  

Some tips that can help small-business owners address some of their stresses include:

• Deal with problems one at a time – break down problems into bite-size pieces,
• Notice common thinking traps – all-or-nothing thinking, self-blame, repetitive thinking,
• Have realistic goals – make it achievable, not everything or even close to everything, needs to be perfect,
• Write down what it is you’re good at and then what you struggle with – consider outsourcing some of the latter if possible so you can focus on your strengths.
• Make time to network – the day-to-day running of a business can take over if you let it. Look for opportunities to meet like-minded people who you can share your experiences with and who can enliven your creativity.

That last point extends to building strong support networks across all aspects of life and business to keep you connected, maintain balance in your life and gain different perspectives. There are lots of options available, like joining your local chamber of commerce, industry association or even just chatting to your business adviser or accountant.  If you’re struggling, it’s helpful to have these connections to fall back on. However, when mental health issues continue despite making efforts to maintain your mental health, it’s important to reach out and not push on thinking that the issues will go away.

We know that some small-business owners think that speaking with a mental health practitioner won’t help them tackle issues in a practical way or that they won’t understand what it’s like to run a small business. Sometimes they are facing compounded issues that span personal life and business, and more practical advice and support is required. To help, small-business programs such as NewAccess for Small Business Owners (NASBO) offers a free, tailor-made program that pairs small-business owners with a mental health coach who has a background in small business or have owned their own business, so they understand the pressures that small-business owners are under and can help with practical tools and strategies.

NASBO coaches encourage small-business owners to reach out at the first sign of overwhelm, just when things are starting to feel beyond reach. The program helps small-business owners get back on track and feel more productive. It is available to small-business owners across Australia. No GP referral is required.

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In particular, the research conducted with YouGov revealed that 65 per cent of surveyed businesses had to deal with unexpected expenses over the past year, totalling $7.3 billion in costs they didn’t see coming.

These unexpected expenses come in the form of equipment repairs and replacements (48 per cent), higher supplier costs (33 per cent) and increased utilities costs (32 per cent). On average, small to medium businesses have had to pay around $4,300 in unexpected expenses.

Despite the challenges, CBA’s Executive General Manager Small Business Banking Rebecca Warren expressed her admiration for small businesses for showing incredible resilience in the face of tough economic conditions.

“Running a small business is hard yakka and right now, it’s tough. Rising costs of doing business and unexpected expenses can have a big impact when money is already tight,” Warren said. “Our priority is to ensure those who need support understand what measures are available such as business overdrafts, invoice financing or flexible repayment plans.”

“We have been reaching out proactively to hundreds of thousands of our small-business customers to check in on them, to make sure they are receiving the support they need, and that they are aware of some of our tools that can help them to run their business,” she added.

Smiling Mind partnership

In conjunction with the report’s release, CommBank also announced a partnership with Smiling Mind, a not-for-profit mental health organisation focused on building mental fitness skills, that will help small-business owners take care of their mental health.

Under the partnership, Smiling Mind will offer mental wellbeing programs, tools and preventative strategies for maintaining their mental health via a mental fitness program that is set to launch next month.

Smiling Mind’s CEO, Sarah La Roche, stated, “Amid the additional challenges of economic uncertainty and declining mental health, Smiling Mind is proud to partner with CommBank to provide Australian business owners, leaders and employees with practical support, freely accessible within the Smiling Mind app to promote mental fitness at work. These resources will be available anytime, anywhere, with no barriers to access.”

The post SMEs dealt with $7 billion in unexpected expenses this year appeared first on Inside Small Business.

It can also be really stressful, particularly as the cost-of-living crisis affects small-business owners both personally and professionally. Rapid rises in the cost of doing business have created a challenging and worrying environment for small-business owners.

Profitability, cashflow issues, long work hours, and poor work-life balance are common stress factors faced by small-business owners on a daily basis. A recent Xero survey of small-business owners found that financial stress and cashflow issues resulted in feelings of stress (57 per cent), anxiety (50 per cent) and troubles in sleeping (48 per cent) over the last 12 months. Left unchecked, this presents a real risk to the long-term mental health of small-business owners.

Beyond Blue research into the link between money and mental health challenges found that people experiencing money troubles are at least twice as likely to experience poor mental health, and small-business owners are increasingly reporting the link between financial stress and mental health challenges.

Our research shows that the link between financial stress and mental health challenges is bi-directional. Each influences the other in a downward spiral where money problems impact mental health, which then makes it harder to be in the headspace to get on top of your financial challenges, which then further impacts your mental health.  This downward spiral can happen quickly and can catch small-business owners by surprise.

It’s not surprising that as many as one in three small-business owners have reported experiencing anxiety, depression or chronic stress.

So, what can be done? And done in a way that doesn’t add to the existing pressures?

First and foremost, it’s important to know you’re not alone. Many small-business owners are facing incredible challenges, but you don’t have to face them on your own. There are supports available for your business health, your financial wellbeing and your mental health. It’s important to regularly review your business finances. Your accountant, financial advisor, tax agent or financial institution can be your first port of call and can help you develop a plan to stay or get back on track. If you don’t have a current support in place, consider reaching out to your local chamber of commerce for advice.

If your business is struggling, it’s important not to delay seeking help. It can be natural to want to focus on other things or avoid tackling things head-on, but it’s best to seek help early. Our partners at the Small Business Debt Helpline can give you free, independent, and confidential advice about assessing your financial situation, paying your bills, managing debts, tax and BAS, leases and rent and navigating additional supports that may be available.

While seeking help for your finances is critical, we know small-business owners often prioritise their business health over their own wellbeing. It’s important to have practical strategies to deal with the stressors of work and life. Beyond Blue’s dedicated small-business mental health coaching program is there to help. Don’t delay taking action. Beyond Blue’s mental health coaching program for small-business owners, New Access for Small Business Owners Program (NASBO), the Small Business Debt Helpline on 1800 413 828, and the Small Business Mentoring Service are there to provide support and practical advice.

I know that keeping your business going can feel like everything, but don’t lose yourself in the process. Get help early so you can get back on track sooner.

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