Over six weeks, Bootcamp 10 will provide participants with knowledge, tools, and industry connections to support their business development. The program will consist of interactive sessions, masterclasses, and live discussions, and will give participants access to industry experts and connections.

Kenna MacTavish, Seedlab Australia’s Head of Communications and Content (pictured above, right), noted: “Bootcamp 10 is our biggest Bootcamp ever. The quality of participants in Round 10 has taken the benchmark to a new level, with a real sway towards better-for-you food and beverage businesses.”

Among the program’s participants are Mat’s Hot Shop, a Collingwood-based hot sauce retailer, Tahina, a Middle-Eastern street food restaurant in Northcote, and Innerbloom, a Mount Maunganui–based cold brew coffee company.

Bootcamp 10 will be followed by Seedlab’s advanced accelerator program, Cultivate. The program will provide select businesses with five months of intensive training to prepare a pitch to Woolworths Category Managers, with many businesses hoping to have their products featured on the supermarket giant’s shelves.

According to Kenna MacTavish, Bootcamp alumni often remain a part of the Seedlab ecosystem after their first incubator program: “Many participants from earlier Bootcamp cohorts regularly participate in Seedlab events, and actively engage with new participants. It’s incredibly rewarding to see how we’ve built a strong community and network of support. Ultimately, I just love championing these businesses in all of their endeavours.”

Pictured above with Kenna MacTavish is Dr. Hazel MacTavish-West, CEO and Co-Founder of Seedlab Australia.

The post Seedlab Australia launches latest incubator for emerging FMCG businesses, Bootcamp 10 appeared first on Inside Small Business.

This year’s cohort includes:

• Antibeauty – nature and science-based, 100 per cent vegan skincare products for individuals of all skin types.
• Bask & Co – wholesome, gluten and refined sugar-free, vegan granola clusters and bars.
• Bark with Buster – premium, grain-free and natural air-dried dog treats.
• Big Owl Foods – organic plant-based burgers and sausages.
• Euclove – 100 per cent natural cleaning and personal care products.
• Goodeau – Australia’s first waterless, power-to-foam concentrates for hair and body.
• Gourmet Taste Creations – unique, hand-blended herb and spice blends, salts, peppers, dukkahs, sugars, mustards and teas.
• GreenSky Organic – a daily dose nourishing greens pod packed with vitamins nutrients.
• Loka Foods – high protein, ultra low-carb crackers and snacks.
• Of-Piste – plant-based jerky packed with 45 per cent protein.
• Outback Fudge – handcrafted artisan fudge made.
• Puppy Tucker – a 100 per cent real meat pet food kibble favour enhancer.
• Saucy Wench – all natural, no added MSG and artificial preservative-free Asian sauces.
• Uncle Charlie’s Tastes of Country – a 100 per cent Aboriginal-owned business providing native Australian ingredients.
• Zea – natural, cruelty-free personal care, health and wellness products made from native Australian botanicals.

Seedlab Australia Founder and CEO, Dr Hazel MacTavish-West (pictured), said that this latest cohort has already produced incredible products that are, for the most part, retail-ready, providing a unique opportunity for the Seedlab Australia team of experts to focus on upskilling participants across various crucial business processes and procedures.

“Every one of these businesses have amazing potential to assert their dominance in the FMCG industry and garner national presence,” MacTavish-West said.

Successful participants of Seedlab Australia’s were chosen after submitting a pitch video presented to Woolworths Category Managers at the Seedlab Woolworths EXPO.

“This is the first time that we’ve seen a cohort so far ahead of the game in terms of understanding and nailing their brand, identity, messaging, positioning, packaging and products from the very beginning,” MacTavish-West said.

Cultivate participants are also given direct access to successful FMCG industry experts with a wealth of knowledge, experience and tips for success through Seedlab Australia’s Live in Conversation and Seedlab Masterclass sessions, designed to educate and inspire.

“The opportunity to facilitate learning and provide invaluable industry know-how for these businesses is what truly excites me. The impact that Seedlab Australia has had on people’s lives is tremendous, and we continue to make dreams a reality for businesses throughout Australia and New Zealand,” MacTavish-West concluded.

The post Seedlab Australia unveils participants to its Cultivate accelerator program appeared first on Inside Small Business.