But the new Shop with AI feature is already causing a lot of buzz among experts and businesses – and many think it’s part of a new age of automated shopping.

New innovations by OpenAI, Perplexity, and Google all essentially give shoppers their own personal assistant. Through conversation-style interactions, they learn – and store – a customer’s context, body shape, history, age, location and much more, and use this data to make hyper-individualised product decisions.

Not only that, but Google’s new shopping agents can purchase items for a customer. If a shopper wants to buy an item while it’s on sale, gone are the days when they would have to check in periodically – Google agents can now notify them when a discount is available. It can also repurchase products and services that a customer buys frequently, like toilet paper or lash appointments.

Retail expert Kelly Slessor thinks the adoption of these technologies by big players like Google signals the beginning of a new era.

“Agentic automation is going to disrupt everything in the next 24 months,” she told ISB. “This ability to automate processes, to remove the pain we go through whenever we’re looking for something, is going to change not only [the retail] industry, but every industry.”

How does agentic AI – like Google’s Shop with AI – affect buyer behaviour?

People are already outsourcing their research and decision making to AI – so it stands to reason that the same will happen with their purchases.

Marketer Matthew Forzan is already seeing a paradigm shift in the way customers are searching; they want to have a natural conversation with a search tool, not input keywords by themselves. 

“Now, customers are saying ‘I have a budget of x, I like x brand, what do you have for me?” he told ISB.

And AI isn’t just acting like a personal shopper; it’s also doing the research for your customers. Both Forzan and Slessor think this could push customers towards price-based purchasing decisions.

“If you ask your AI agent to buy you headphones and you don’t care where they’re from then a lot of the time price, delivery and bundles will inform it – I definitely think there’s risk there,” said Forzan. “We know there’s cohorts of people who definitely want to support small businesses, but if you’re looking at a user who’s never purchased before, that could be more the case.”

Slessor is concerned that AI Agents could make shopping a price game, removing emotional connection or brand loyalty from the equation.

“I can be on Instagram, see a pair of Converse, stick in to my [AI] agent and say, ‘When you find those same Converse on sale at this price, let me know, and I’ll buy them,’” she explained. “There’s no emotional connection, no urgency – I’m just literally waiting on price.”

Slessor added that negative reviews – and returns – could also be more common if customers can outsource these to AI. Customers who might previously not have been bothered to return an item, request a refund, or leave a negative review might now be more empowered to do so.

Will Google’s Shop with AI hurt or help small businesses?

It depends on who you ask – and on the business involved.

If customers aren’t shopping around themselves – that is, browsing online websites or search results – it could certainly stop them from discovering alternative options. Let’s say you sell a common item like toilet paper: Plenty of toilet paper brands offer comfort or sustainability, but unless you occupy a unique corner of the market (Forzan points to the purpose-led Who Gives a Crap as an example) agentic AI could reduce your product to a price point.

Slessor and Forzan both think that businesses with unique products – or unique angles – might have a better chance of discovery under these conditions.

On the other hand, because this is an emerging technology, there is a chance for small-business owners to jump on AI optimisation now before its widespread adoption. 

“There is, I think, a lower barrier to entry now,” said Forzan. “Because there is more opportunity to show up for these terms. It’s so conversational, so there’s an opportunity for small businesses to create content that competitors potentially don’t have…”

Small-business owner Gabi Saper is already taking action to optimise for AI. We previously spoke to Saper in an article about AI shopping overviews, where she mentioned setting up her website to target conversational queries. Now, she’s doubling down on her efforts to become an online leader in her product niche.

“We’re creating solid content, answering questions, and becoming that reliable source,” she told ISB. “…Whenever we make a video on a topic, we also make a blog on that same topic, and then we make an email, and then we put it on Facebook and YouTube.”

What can you do next?

Make sure your SEO is up to scratch: Good SEO will work on AI search tools as well as traditional search tools.

Use conversational language: AI tools are trying to interact in a humanlike way, said Slessor, and will prioritise content written in a conversational style.

Answer questions pre-emptively: For instance, use headings on your website pages that work as answers to common questions. Follow these up with a short, simple clarifying paragraph below. Then, don’t just answer the most common questions, but think about what someone would ask next. This pairing of pre-emptive questioning, clarifying paragraphs and supplementary questions is netting great results for Forzan’s small-business clients.

Don’t just rely on search as a funnel in: Diversify across platforms – the more you’re across, the more trust signals the agent can pick up on.

Get to know your customer avatars: AI agents will know everything about your customers, so you should too. Saper said that every quarter, she uploads customer reviews to build and adjust her three customer avatars. Every marketing move then speaks to at least one of these avatars. 

Don’t be afraid to experiment: Saper thinks that agentic AI will be like all the big tech shifts that came before it – kind to experimenters and first-adopters, less so to those who drag their feet.

“People have to be really open to leaning in, giving it a go, and not being afraid,” she said. “The most exciting thing is that we’re all learning at the exact same pace, this is new to all of us – and the ones that are going to succeed are the ones that aren’t afraid to step in and learn.”

The post Google’s new Shop with AI will “disrupt everything”. Here’s what means for small business appeared first on Inside Small Business.

If I walked down Lygon Street and threw a brick through the window of every business I passed, there would be repercussions. But somehow, Google can get away with doing far more damage to far more businesses at a far greater scale. 

I’m referring to the automated suspension of Google Business Profiles, which has increased at an alarming rate in recent months. Search Engine Journal recorded that posts to Google’s support forums complaining about suspended Business Profiles more than doubled from December 2025 to February 2025.

But shouldn’t Google be able to do what they like with their own platform? After all, Google Business Profiles are a free service, right?

I don’t think so. 

If you’re a local business, being findable on Google isn’t optional. There’s no comparable platform you can run to if you’re not happy with Google. No businesses live or die by their presence on Apple Maps. 

Because of this, businesses spend years building their Google Business Profiles. They add photos, keep contact details up to date, and ask their customers to leave reviews. All of this information and user engagement help Google dominate the intersection of local search, reviews, and maps. Google then sells this market dominance back to us in the form of ads.

This exchange is as much Google providing you with a “free service” as your employer provides you with “free money”. 

Google’s bureaucratic support maze

When Google suspends your Google Business Profile they do so without notice, and without reason. You’re simply sent an email saying “Your profile has been suspended”, and a link to a labyrinth of policy documentation. It’s up to you to figure out why, and you only have two chances to “appeal” their decision. 

I went through this recently with my workspace cleaning business. At Google’s request, we submitted several government communications showing our business name, ABN, and business address. Nonetheless, both of our appeals were rejected. Even with years of legitimate reviews, photos of staff in uniform doing commercial cleaning work, and submitting several documents proving we’re a real business, we still weren’t real enough for Google. 

If appeals are rejected, your only option is to turn to Google’s support “Community”, where a “Google Product Expert” might answer your questions.  This “Expert” isn’t a Google employee. They’re unpaid “everyday Google users who love using Google products”. Basically, Google figured out how to trick their users – paying them with ‘Points’ and ‘Status’ levels – into providing support to other users, rather than funding a real support service.

When one of Google’s Product Experts somehow got our profile reinstated, no reason was given for the downtime. One of our business’ most valuable tools was taken offline for several weeks with no explanation, no human intervention, and no accountability. 

In his book ‘The Unaccountability Machine’, Dan Davies introduces the concept of Accountability Sinks, where responsibility for decisions is obscured within complex systems and automated processes. Google’s suspension and support process for Google Business Profiles is a textbook Accountability Sink. 

If this were any other platform, I’d simply move on, but this is Google. Millions of local businesses rely only on their platform. But Google has designed it in a way that they are completely irresponsible and unaccountable for the damage they can cause these businesses. 

Terrorising small businesses at scale

In a post to Google’s Blog in April, Google’s Director of Product Management for User Generated Content boasts about implementing AI to block “more than 12 million fake Business Profiles”. With my recent experience and countless posts on Reddit and Google’s support forums detailing similar experiences, I’m willing to bet a great chunk of those “12 million fake businesses” are not fake. 

Google has built a nightmare system that terrorises small businesses at a previously impossible scale. An obfuscated implementation of AI suspends and disables thousands or millions of Google Business Profiles at a time. While likely removing many fake business profiles, legitimate businesses are also impacted.  Those businesses are then dropped into Google’s bureaucratic support maze, with no support and no reason for the suspension. For these businesses, the damage is immediate and measurable. 

Should Google be regulated to better protect small businesses? 

While I’m hesitant to recommend more regulation, there are three reasons I believe this is called for in the way Google manages businesses using their platform:

1. There is no alternative to Google for local businesses.
2. There is immediate and measurable economic damage to a business when their profile is suspended
3. Google has proven that it will indiscriminately harm small businesses at an enormous scale without providing sufficient notice or support.

A few changes would go a long way to helping protect small businesses from Google, or any other future platform that may accumulate the power to damage them at such a significant scale:  

1. Businesses shouldn’t be delisted without sufficient notice.
2. If businesses are delisted, they need a specific reason for doing so and the means to fix it.
3. Businesses need access to a real support service, not just a “community forum”.

The post Has your Google Business Profile been disabled? You’re not alone appeared first on Inside Small Business.

Apple Intelligence goes live

After months of going through beta tests, Apple’s highly-anticipated AI development Apple Intelligence has been made available to iOS, iPadOS, and MacOS devices via the latest software update.

Available for free across selected devices, Apple Intelligence offers a combination of on-device and server processing, unlocking new capabilities across Apple devices.

Among the features introduced with this update are writing tools such as Rewrite, and Proofread, which will help enhance users’ writing to make it more friendly, concise or professional, as well as generate summaries, key points, and even tables and lists from an article.

Photos are also enhanced by Apple Intelligence with the Clean Up tool, which removes unnecessary background objects in an image, and a tool that can create photo stories by intelligently selecting photos, videos, and music.

Apple Intelligence has also enabled a system-wide integration with ChatGPT, allowing Apple’s personal assistant software Siri to determine when to send certain complex user requests.

Apple promises new features to be made available in future updates, such as its image generation tool Image Playground and availability in more languages and more countries.

Gmail’s AI to help users write emails

Gmail has introduced an AI-powered feature that will help its users create or edit emails.

Gmail’s “Help me write” feature is designed to help users in crafting their email messages, which includes offering suggestions on how to formaliseformalize, elaborate, or shorten a message, with the help of Google’s AI platform Gemini AI.

The feature is only available on the web version of Gmail and to users who subscribe to Google One AI Premium or have the Gemini add-on their Google Workspace.

LinkedIn offers a new slew of AI tools

LinkedIn has unveiled new AI-powered tools across our recruiting and marketing products designed to help its users be more productive and prioritise doing more impactful work.

These AI-powered capabilities will be made available across LinkedIn’s different services, including Recruiter 2024, which will bring together the invaluable insights shared by LinkedIn users with generative AI in reimagining the hiring process.

LinkedIn Learning has also added its AI-powered Coaching Experience which offers AI-powered coaching, a chatbot experience that offers both real-time advice and tailored content recommendations for each individual learner.

Lastly, there is the Accelerate for Campaign Manager, which can recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which marketers can adjust and fine-tune before they launch their campaign.

The post Apple, Google, LinkedIn unveil new AI tools appeared first on Inside Small Business.

“The idea for these powders has been with me for a long time, but I was always busy with life and other businesses that I operated,” Jacinta explains. “After moving to Yeppoon in 2021, and identifying the fact that the products on the market were generally uninspiring, I decided it was time to begin my smoothie powder enterprise.”

From the outset, Jacinta determined to make her products all-Australian due to the high-quality ingredients grown by Australian farmers. “I source many ingredients locally in Queensland, but also from other parts of Australia, as different ingredients I chose to use are grown in different parts of Australia depending on climate and soil type,” she says.

Marketing strategy

Jacinta chose Facebook and Instagram to market the business, not only because so many people use them, but also because she was comfortable using them herself. “Essentially, the business was grown with Facebook ads and most of my customers have found me via Facebook,” she avers.

The focus on social media marketing was made on the basis that meal-replacement powders are the type of product that people research online. “I wanted to be where my potential customers were, and advertising on social media meant I could reach lots of people across the country in a cost-effective manner,” Jacinta says.

Having got the business up and running, she continued to use these channels but now also uses the Google platform a lot more. “Now that I am well established online, I get more traction with SEO and Google ads are effective for me, too,” she says. “The strategy has worked well for me in Australia, as my target demographic does tend to be active on Facebook in particular.”

Local and global ambitions

Having achieved continuous growth, Jacinta recently moved the business from her home to a larger commercial premises. “I am in a site in central Yeppoon, and it has a large garden,” she enthuses. “As it came with a commercial kitchen, I decided to also have a cafe onsite, which has ended up being a much larger project than I originally anticipated.”

The hard work and long hours fitting out the site have paid dividends, however, with many locals commenting that they are happy this site is being used for this purpose.

“The cafe is vegan – in line with my powder blends – and we have installed a large kitchen garden which, as well as being useful for ingredients, creates a lovely environment for customers to dine in,” Jacinta explains. “We buy as much produce as possible from local fruit and vegetable growers, which is also a great way to connect with the local community and keeps money in that community, which is very important in smaller regional towns.”

Jacinta has always planned to expand her offering beyond Australia and New Zealand, and in the last few weeks has launched Facebook advertising in the US and the UK.

“There is a general perception that Australian food products are cleaner and healthier – and mine definitely are – so, I look forward to seeing if the new campaigns are successful and how the products are received in those markets.”

This article first appeared in issue 45 of the Inside Small Business quarterly magazine

The post How Yeppoonie Smoothie blends local roots with global ambitions appeared first on Inside Small Business.

Google, a pioneer in search engine technology for over two decades, has once again pushed the boundaries of innovation by integrating generative AI into its search algorithm, likely as a direct response to the threat of AI tools like ChatGPT to their market share. Google’s new technology goes beyond traditional keyword-based search results, providing users with more comprehensive and contextually relevant information.

What is generative AI?

Generative AI is a broad term used to describe any artificial intelligence that generates text, images, and other content from data it’s trained on. Breakthroughs in generative AI have opened doors to new opportunities, sparking innovation across various industries and inspiring creative exploration.

At Google’s IO conference in May, the search giant launched its Search Generative Experience (SGE) with the aim of enhancing search results for users by providing more comprehensive answers, exploring diverse perspectives and encouraging follow-up questions. The result? A more engaging search engine results page (SERP).

How will Google’s Search Generative Experience affect small businesses?

Google is slowly rolling out SGE to users, but already we’re starting to see how this could affect businesses that rely heavily on featuring at the top of Google.

With the new layout of search results, organic listings will be pushed below the fold, likely reducing the number of clicks to your website. Even if your business gets featured in the SGE results, it may not result in the click-through you usually receive when featured at the top.

With the changing search experience potentially impacting organic visibility on search engine results pages (SERPs), businesses must reduce their reliance on organic search traffic and focus on cultivating a loyal, returning audience through an integrated marketing strategy. Aim to be searched for, not just found.

But you shouldn’t give up on Google. There are many ways you can leverage this new search experience to increase your visibility online.

Lean into your experience and expertise

One of the most exciting additions to Google’s search experience is the Perspectives feature which shows images, videos and written content sourced directly from real individuals and content creators who actively engage on discussion boards, Q&A sites, and various social media platforms. Business owners should leverage their unique experience and expertise to create interesting content that stands out. Gone are the days of generic, high-level content – it’s time to embrace your distinctive voice and share content that truly showcases your expertise.

Encourage user-generated content

Because Google will show more authentic, real-world perspectives in the new search experience, user-generated content (UGC) will be extremely valuable for businesses. To tap into this potential, you should actively encourage UGC and make it easy for customers to do so. By empowering customers to become content creators, you can capitalise on their SERP appearances and boost your business’s visibility on Google.

Embrace conversational content

SGE revolutionises the search experience by enabling users to ask follow-up questions and engage in dynamic conversational interactions. To make the most of this interactive search experience, you should address common follow-up queries and integrate conversational language into your content by creating dedicated FAQ sections that anticipate and answer the natural progression of user queries.

From a business perspective, Google’s new search experience presents new and exciting opportunities to reach and engage with customers. The most important thing you can do to prepare is to learn to adapt.

The post How small businesses can leverage the impact of Google’s generative AI on their online visibility appeared first on Inside Small Business.

Google Australia along with research and statistics consultancy The Behavioural Architects, studied 1000 consumers across five categories to “better understand” how people decide where to buy things from.

The study found that one in two shoppers will switch to their second-choice retailer while only one in four will switch to their second-choice product brand.

Likewise, more than 60 per cent of retail searches in Australia and New Zealand are for products or product brands compared with retailers.

The research also explored the term ‘Messy Middle’ which gives a “unique insight” into the brand versus retailer relationship.

“It’s clear that product has a powerful position in the minds of Australian consumers,” Renee Gamble, MD at Google Australia, said. “With the cost-of-living pressures in the background, people are re-evaluating not only the price tag but also what value means to them more broadly.”

The study suggested employing behavioural science principles in marketing strategies to influence human buying decisions.

Marketers and retailers are encouraged to reduce delivery friction, offer free ‘add-ons’, share positive customer reviews, expert reviews and highlight key product features in listings to enhance consumer preferences.

“Applying behavioural science principles can help consumers make better decisions, and have a strong impact on preference,” Gamble concluded.

This story first appeared on our sister publication Internet Retailing

The post <strong>Google research finds consumers are more loyal to brands than to retailers</strong> appeared first on Inside Small Business.

As economic confidence continues to rise in 2022, small businesses are also allocating more resources to digital marketing and content to maximise e-commerce sales. But many will get caught by misguided advice to focus on polishing the Google search bus. Without a deep understanding of how Google rankings and search works this is risky.

The truth of eCommerce conversion rates

A well-oiled eCommerce site will convert sales by six to seven per cent. However, many marketers and agencies push that a three per cent ECR (eCommerce conversion rate) is to be celebrated.  I disagree as it’s often an indicator that the focus of traffic spend needs validation. 

Truth is ECR sits mostly at one to two per cent as a consequence of polishing the wrong elements.

EAT & Google bots

Much time and money get wasted polishing the Google search content bus instead of improving the user experiences of customers already on the bus.

Driving site traffic is a critical part of revenue generation and content that ranks well in Google is important.  

Most website content is written for bots and algorithms, not humans. This means content can be demoted in search.  It seems counter-intuitive, but writing for Google bots damages websites’ EAT (Expertise, Authoritativeness, Trustworthiness) scores which compromises traffic.

Customers need to see elements of EAT throughout their online journey. This is the real value on Google, despite the spin of SEO bot rankings.

Google updates its algorithms constantly. Each time that occurs, many sites that tried tricking Google to gain more traffic took a nosedive.

There are websites with terrible technical SEO but with high rankings.   This occurs because the brand is so strong that Google rewards automatically from the online customer experience value.

Web pages created with the intention purely to trick Google into higher rankings and traffic without helping users are classified as low-quality pages. This is a consequence of content written for bots, not humans.

Google’s Webmaster Trends Analyst, Gary Illyes quotes, “If you publish high-quality content that is highly cited on the internet you are doing great. That is basically how the algorithm works. Changes are rated by humans, so content reflecting what a human would do is key. It’s kind of frustrating because we kept saying for years to have content for users’ needs and not for the search engines.”

I am not saying SEO is not important. But a site needs to perform exceptionally well to factor into EAT rankings. An example is site speed. A quick site load will rank higher on Google as it’s tied into user experience and becomes a gift that keeps giving on rankings and influencing users.

Polish the User Experience

Revenue and conversions are the end goal for all e-commerce sites and hybrid businesses. To maximise market share you must polish and re-polish as a top priority the UX (user experience). 

How easy do you make navigation on the site? How seamless is it to purchase? Is there consistency with brand messaging? Are you simplifying processes? Are CTA’s highly visible? 

Massive traffic volume to a site will die on the keyboard if the user experience is lacking.   Outstanding UX will automatically drive more people to your site.

Focus on the elements of UX that will accelerate conversion rates seamlessly in the bus.

The post Online businesses must stop polishing the Google bus appeared first on Inside Small Business.

SEO is important because most web traffic is driven by search engines. Indeed, in Australia, 95 per cent of web traffic is driven by Google. It’s been around for two decades yet mystery still surrounds SEO. It’s not helped that Google regularly updates its algorithm.

Richard Eaves is an SEO expert who has worked in the UK, India, Philippines, and Australia. I invited him to demystify SEO.

JB: Voodoo, black magic…what is this SEO trickery all about, Richard Eaves?

RE: It’s difficult to explain SEO because there are so many factors that go into how a website will rank on Google. SEO is basically reverse engineering how Google views your website’s relevance (to the keywords being searched) and overall authority.

JB. How long does it take to achieve results?

RE: Plenty of SEO agencies might claim it will only take six months but that’s rarely the case and is why the SEO industry has a bad reputation. It’s so easy for clients to be given false expectations. Whether engaging a third-party or hiring in-house, businesses must be realistic. Results take time – two years even – and improvements are incremental.

JB: There are 1000-odd SEO providers in Australia. If the industry has a bad reputation, what should businesses look for when choosing an SEO agency or expert?

RE: SEO providers vary widely in quality and ethos. Ask for case studies. In SEO, there should be data to back up every claim. And don’t be concerned if an SEO agency has worked with your competitors. Industry experience can be highly valuable. A lot of SEO knowledge is niche and it takes time to understand how an industry works.

JB: What do you say to businesses that would settle for being on page two of a Google search?

RE: I tell them the best place to hide a dead body is on page two of Google. <laughs>

SEO is almost winner takes all because the click-through rate plummets as you scroll down page one. Be wary of SEO providers that extol the virtues of gaining a position on page two.

JB: What are “informational” and “transactional” keywords?

RE: Informational keywords help with online research. Say you’re researching sneakers. “How
to” and “What’s the difference” are informational keywords – they’ll help you locate what
you’re searching for.

Transactional keywords, on the other hand, indicate the searcher has intent to buy something or take decisive action. Using the sneakers example, you might add “buy”, “sale”, “cheapest”, or “near me” to your search.

JB: How is SEO different to PPC?

RE: PPC (pay per click) is paid traffic so your Google presence will be clearly labelled “paid” (Ad). According to Moz, on average only 2.6 per cent of searchers click on a Google ad result.

In contrast, being organic, SEO tends to deliver much higher click-through rates (28.5 per cent average for a page one Google search result). With SEO, you’re building equity in your website. If after a while you were to stop SEO, the equity you’ve earned will still work for your business whereas the second you stop spending on PPC, it’s switched off.

JB: What’s more important: Google rankings or conversion rates?

RE: You need both. Ranking high on Google means little if no one is clicking through to your website. And driving a lot of traffic to your website is pointless if visitors aren’t then making a purchase, subscribing to your newsletter, downloading your whitepaper, or doing whatever else you want them to do. The goal is to convert but you need the Google ranking to achieve that.

The post SEO: Searching for outcomes appeared first on Inside Small Business.

With the start of this new financial year, I encourage business owners to prepare for the year ahead by doing an SEO audit of your website to help boost your search rankings. In doing so, you can get a clear understanding of how your website is currently performing, any urgent problems you need to resolve quickly, and other general areas to improve.

What is an SEO audit?

An SEO audit consists of a series of tests that reviews your website’s performance. It tells you how well your website is optimised for search engines and how it will rank on result pages. It also points out issues that are impacting your website’s ranking and traffic, including technical SEO issues, web design and build issues, issues with user experience, and potential off-site problems.

A thorough SEO audit takes two to six weeks to conduct. However, once all issues are identified and fixed, your website should be optimised to help your business succeed online.

Key benefits of an SEO audit

1. Faster speeds = increased engagement and higher ranking. Super-fast websites tend to have a lower bounce rate; that is, the percentage of visitors who leave your site without taking an action. This is because users are less likely to be frustrated and leave. To improve your website speed, run a speed test through a trustworthy website, check your website’s HTML code, and make sure the size of your images and content aren’t too large. The faster your site loads, the higher Google will rank it.
2. Gain insight into your competition. It’s a good idea to do competitor analysis as part of your SEO audit to compare your online strategy and approach against businesses you are up against. This involves viewing their content with the highest engagement, their organic traffic rates, and viewing their top-performing pages. Knowing your point of difference can help set your business apart and help you find new opportunities.
3. Identify and repair broken links. As a user, there’s nothing more off-putting than clicking a link that no longer exists. It results in poor user experience, decreases your authority, and increases your bounce rate. An SEO audit will highlight any broken links on your page – there are various tools you can use to do this – so you can repair these quickly.
4. Find and remove “Zombie” pages. Web pages that don’t gain traffic are called “zombie” pages and are the result of technical problems or poor-quality content. If you type “site:yourwebsite.com”, Google will show your total number of URLs. If it’s on the high side, you’ll need to get rid of them as leaving it is hurting your page ranking.

Should I use a professional to do my SEO audit?

Sure, there are many free tools and guides that help businesses review issues on their website and do their own SEO audit, but it’s a complex area and most people don’t know where to start – or what to look for.

Bringing on a professional auditor such as a digital agency can help you identify the main issues, repair ailing websites and suggest areas for improvement. They can also provide a combination of ongoing strategies to help your business succeed online, and monitor this regularly and update it as needed.

The post Five ways an SEO audit can boost your search ranking appeared first on Inside Small Business.