The brand will roll out its range of Mexican salsas and marinades to New World locations, with the support of Foodstuffs Emerge. 

Founded more than a decade ago by husband-and-wife team Sarah and Otis Frizzell, The Lucky Taco first made its name on Auckland’s streets. The shift into fast-moving consumer goods began during the Covid-19 pandemic, when demand surged for at-home taco kits. 

“Sarah and Otis have done something really special with The Lucky Taco – it’s full of personality, flavour, and a genuine love for what they do,” said Foodstuffs North Island CEO Chris Quin, who saw The Lucky Taco as a standout brand with the potential to shake up the category.

“That’s exactly the kind of energy and innovation we want to back through Foodstuffs Emerge – people with a great idea, a great product, and the drive to make it happen. It’s another small New Zealand supplier success with Foodies.” 

The street food-inspired range is now on shelves from Kerikeri to Invercargill, set to spice up Kiwi mealtimes. 

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