Independent PR and Communications agency Agent99 has launched a ‘Food and Beverage Accelerator Program’, an initiative that aims to support brands in the food and beverage sector, helping solve business problems through impactful PR, marketing and communications centric campaigns.
Developed by Agent99’s Senior Account Director, Nicole Robertson, and its Founder and Director, Sharon Zeev Poole, the accelerator will support one brand per quarter during an initial pilot period and will receive strategy and execution services to the value of $20,000, or the equivalent of three months’ consultancy from the skilled team at Agent99.
The scope will be determined once the winning brand is chosen to ensure it is tailored directly to benefiting the selected business. Offerings may include bespoke media training, organising a launch event, garnering earned media coverage around a new product or key milestone, to creating impactful social content.
According to Agent99, the food and beverage sector has been close to its heart from the very beginning when it opened its doors 18 years and the accelerator is their way of giving back to the industry.
Sharon Zeev Poole stated, “Through our vast knowledge, we understand the significant impact PR campaigns can have on a business when they are strategic, creative, and unpredictable. Many brands within this sector are noting declines in sales due to cost-of-living pressures, and we know many venues are very concerned about patronage numbers heading into the cooler months, so we want to offer our support to those brands.”
Poole added, “This program is for any organisation within the food, beverage, restaurant and bars, or wider venues scene that may have big ambitions, but may not have the resources currently to back these up. If that sounds like you, we strongly recommend you consider applying.”
Food and beverage businesses are invited to apply for the accelerator until 7 April 2025. Subsequent meetings will be required with finalist entrants to determine the winning brand based on their needs and fit with the program. Once selected and notified, the project will commence in May 2025.
