Strategy
FollowStrategy Archives
BNPL: How SMBs can boost sales and give customers flexible payment options
For many small businesses, BNPL also levels the playing field – 39 per cent say it helps them better compete with larger...
Meta aims to fully automate advertising with AI by next year
Zuckerberg stressed that advertisers needed AI products that delivered "measurable results at scale" in the not-so-dista...
“This trend boomed with Kylie Jenner”: What it’s like to run a small cosmetics clinic, according to BeautyFULL
The cosmetics industry is both glamorous and controversial, depending on who you talk to. But what’s it like to ow...
How I built two premium beauty brands with purpose, precision and profit
While they serve different purposes, both businesses are united by one philosophy: Elevate the standard.
I’m a business exit specialist. Here’s what really impacts your business’ valuation
Most businesses don't sell—here’s how to boost your business valuation and attract serious buyers with smart, sale-ready...
Trust, convenience, loyalty trump price when Aussies shop marketplaces
About 57 per cent of Australians rate Amazon as the most convenient platform for purchasing goods.
Why you need to raise your prices loudly before EOFY
Announcing a public price increase can boost sales, build trust, and position your small business as in-demand before EO...
Why you should only work with clients that suit you – and how to target them
When you’re working with the right clients, you’re not drained and you’re not doubting yourself.
“Rather bed-rot than be a money-making machine”: What’s inspiring Gen Zs to start businesses?
What's driving Gen Zs to entrepreneurship? We asked six of them.
What is asset management, and why do you need to be on top of it as a small-business owner?
How effective asset management helps small businesses reduce costs, boost efficiency, and improve compliance.