Marketing
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Should small businesses let AI run their Meta ads?
It might be a good idea to carefully consider giving full control of your ads to the same platform who sells them to you...
AI won’t save your SEO, but it can supercharge it; here’s how
How to use AI properly for SEO and drive real traffic to the business instead of a generic, thoughtless website that gen...
Meta aims to fully automate advertising with AI by next year
Zuckerberg stressed that advertisers needed AI products that delivered "measurable results at scale" in the not-so-dista...
Slater and Gordon investigates Google over ad costs to small businesses
The firm said its investigation is likely to culminate in a class action to reimburse alleged overcharges.
Using AI to price your services? Here’s what you’re missing
Why relying on AI for freelance pricing can cost you confidence, profit and control—and what to do instead to price like...
Are you wasting time on your post-sale follow-ups? Here are five time-savers
Post-sale process inefficiencies cost time and growth. Learn five ways small businesses can streamline follow-up and rec...
Are you tracking the wrong marketing metrics?
Are you throwing everything into marketing that just isn’t growing your business? You might be tracking the wrong market...
SaaS founders: Here are the top three PR mistakes holding you back
SaaS founders often treat PR as a post-raise checkbox, but here's how to turn visibility into long-term brand equity and...
Why your Google Business Profile was suspended – and how to get it back
If your business profile was taken down, here's what to do.
Why brands should think of packaging as their most important physical touchpoint
“A well-designed unboxing experience communicates care, quality and attention to detail.”