From the author
Are you wasting time on your post-sale follow-ups? Here are five time-savers
Post-sale process inefficiencies cost time and growth. Learn five ways small businesses can streamline follow-up and rec...
Six clever post-purchase moves your customers won’t forget
Six innovative customer retention strategies that go beyond thank you emails to build loyalty, referrals, and repeat bus...
Here’s what your customers actually want in their inbox and what will get deleted immediately
Your marketing content should provide useful and topical information that your customers will find engaging.
How to generate and manage social proof for small businesses
Many small-business owners find it difficult to manage social proof but it is important to understand its importance.
It’s time to get more personal with your customers
Most businesses are missing the mark, because the key to success always lies with your customers and how you make them f...
Embracing digital transformation to drive cost efficiencies and customer service
The gap between what a customer expects from an enterprise-sized business to a small or medium business has never been n...