Branding
FollowBranding Archives
Why brands should think of packaging as their most important physical touchpoint
“A well-designed unboxing experience communicates care, quality and attention to detail.”
Buyer beware: Are you missing key digital assets when you buy a business?
A digital marketing agency warns that missing digital asset transfers like Google Business Profiles and domains can affe...
Should you use AI images when advertising your brand?
The pros, cons, and things to keep in mind if you want to use AI-generated artwork.
I made my dog into a social media influencer – here’s what I learnt about small biz marketing
How a Melbourne dog mum built a thriving business using social media storytelling. Learn tips for branding, engagement, ...
“Be obvious and explicit”: Four branding basics you need to stand out from the crowd
How a clear and explicit business position can help your business attract the right customers and grow your brand.
‘Personal branding’ is all the rage – but what if you don’t want to be vulnerable?
How to build an authentic personal brand, connect with your audience, and grow your business while overcoming self-doubt...
Why personal branding is overtaking big marketing budgets in the AI era
Big brands spend millions on marketing, but their influence is fading.
Kwik Kopy Australia to provide a branding facelift for selected small businesses
Five businesses will get to have a professional branding facelift from Kwik Kopy Australia to help them gain better expo...
Frog Dog Studios on selling premium, niche services in a tight economy
When you think of services that people are willing to pay for during a cost-of-living crisis, a $10,000 pet photo shoot ...
Why Nala spends 30 per cent of its revenue on its values-driven marketing
Nala's founder explains why the brand spends 30 per cent of its revenue on a loud, irreverent, and values-driven marketi...