Branding

Branding Archives

Sustainable, custom packaging

Why brands should think of packaging as their most important physical touchpoint

“A well-designed unboxing experience communicates care, quality and attention to detail.”
advocacy, social media, digital asset

Buyer beware: Are you missing key digital assets when you buy a business?

A digital marketing agency warns that missing digital asset transfers like Google Business Profiles and domains can affe...
AI-generated image of two girls on a beach with sunscreen.

Should you use AI images when advertising your brand?

The pros, cons, and things to keep in mind if you want to use AI-generated artwork.
Angel Cindy and Bentley

I made my dog into a social media influencer – here’s what I learnt about small biz marketing

How a Melbourne dog mum built a thriving business using social media storytelling. Learn tips for branding, engagement, ...
Japanese cafe branding sign

“Be obvious and explicit”: Four branding basics you need to stand out from the crowd

How a clear and explicit business position can help your business attract the right customers and grow your brand.
Woman with ringlight

‘Personal branding’ is all the rage – but what if you don’t want to be vulnerable?

How to build an authentic personal brand, connect with your audience, and grow your business while overcoming self-doubt...
A man filming a video of himself

Why personal branding is overtaking big marketing budgets in the AI era

Big brands spend millions on marketing, but their influence is fading.
branding facelift

Kwik Kopy Australia to provide a branding facelift for selected small businesses

Five businesses will get to have a professional branding facelift from Kwik Kopy Australia to help them gain better expo...

Frog Dog Studios on selling premium, niche services in a tight economy

When you think of services that people are willing to pay for during a cost-of-living crisis, a $10,000 pet photo shoot ...
Woman by column posing in underwear and fur coat breastfeeding baby

Why Nala spends 30 per cent of its revenue on its values-driven marketing

Nala's founder explains why the brand spends 30 per cent of its revenue on a loud, irreverent, and values-driven marketi...