From the author
“Be obvious and explicit”: Four branding basics you need to stand out from the crowd
How a clear and explicit business position can help your business attract the right customers and grow your brand.
Why taking marketing action for your small business is key this time of year
As the year begins, there’s always great energy with Australian small business owners. Regardless of media doom and gloo...
The difference between strategy and tactics in small-business marketing
Small-business owners need to nail what works pretty quickly with their marketing, or at least quicker than big business...
Why understanding what your clients and customers are saying about you is key
With a simple survey and five really simple questions, it will allow people to talk about how they're feeling and rank y...
Why knowing your competition is critical to your marketing
How are you positioning your business and your brand in the minds of your customers and clients where there is the least...
Small business branding essentials
An investigation of the critical elements when it comes to your branding essentials so you create the right perceptions ...
Starting a business is more than just a good idea
Some people may have a good idea they may be enthusiastic about, but how much further they are willing to go for the bus...