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Should small businesses let AI run their Meta ads?
It might be a good idea to carefully consider giving full control of your ads to the same platform who sells them to you...
Meta aims to fully automate advertising with AI by next year
Zuckerberg stressed that advertisers needed AI products that delivered "measurable results at scale" in the not-so-dista...
Slater and Gordon investigates Google over ad costs to small businesses
The firm said its investigation is likely to culminate in a class action to reimburse alleged overcharges.
ChatGPT’s e-commerce upgrade: How small businesses can benefit from AI shopping tools
AI search is the next frontier of e-commerce. Here’s how to get started.
Should you use AI images when advertising your brand?
The pros, cons, and things to keep in mind if you want to use AI-generated artwork.
Should small businesses opt into AI-powered online ad campaigns like Meta’s Advantage+?
Businesses risk losing strategic control and wasting spend without guardrails.
Meta ad strategy: How to slash costs and boost performance with stronger creative
Meta ads can drive major business growth—but only if they hit the mark.
Here’s what your customers actually want in their inbox and what will get deleted immediately
Your marketing content should provide useful and topical information that your customers will find engaging.
Spending is still down. Here’s how to keep afloat by delivering value to your most loyal customers
In a market where differentiation is getting harder, loyalty is reflected in what customers do, not what they say.
How to manage several marketing channels effectively as a small-business owner
If the thought of juggling multiple marketing channels as a small-business owner sounds overwhelming – you’re not alone!...