Branding
FollowBranding Archives
Marketing strategies for 2025: business owners with a multicultural background
It is important to not only be proud of your multicultural identity but also share it by telling your unique story both ...
I turned Facebook controversy into clients. Here are the business lessons I learnt
Leveraging a negative experience into a confidence-boosting positive can help your business stand out in a crowded, nois...
How to enhance your packaging to boost brand loyalty this Christmas
The holiday season is an opportunity for businesses to level up their packaging game and get their products noticed by c...
Choosing the right brand and domain name for your business: seven things to consider
Choosing the right brand and domain name for your small business is crucial; here are seven things to keep in mind.
The power of scent for small businesses
While branding often focuses on visuals and slogans, there's a more subtle, powerful tool that many overlook: scent.
Meta ads tanking? Here’s how to turn things around
Here's how an SME branding specialist helped a small business whose Meta ad results were tanking.
Why brand consistency counts
It's not just about the frequency of your brand showing up but also about how your brand shows up.
How to maximise brand exposure on a budget
It is essential to create compelling content on relevant topics to showcase your business and explain why people want to...
Three SME owners who created and leveraged their personal brand story
The best career advice I ever received? Craft your personal brand story.
Three ways to boost your business presence
Getting noticed in a competitive market can be tough – here are three strategies you can use to attract new customers an...