Government agency IP Australia has just released a new online resource to help businesses explore intellectual property (IP) enforcement options.
The new IP First Response provides information about:
- What to do if your IP has been infringed
- What to do if you’ve been accused of infringement
- Tips to strengthen your IP strategy
- Avenues to follow if you disagree with a decision made by IP Australia
As of March 21st, 2025, parts of the tool covering the latter three points are still under construction.
IP infringements are all too common among small-business owners, who often lack the foresight to prevent them and the resources to deal with them.
ISB recently heard from the owners of small retailer Geedup Clothing, who said that counterfeits of their products were being sold at events around Australia, such as the Sydney Royal Easter Show.
“Geedup is an Australian brand born in Western Sydney that has worked tirelessly to build a global following,” said Trevene Patrick, Geedup’s Global General Manager. “To see counterfeit products being sold at such iconic Australian events is extremely disappointing.”
Geedup has since invested in lawyers and private investigators to combat the fakes, and says it has even involved the Australian Border Force to prevent counterfeits entering the country.
According to IP Australia, it’s helpful to be aware of possible enforcement pathways as soon as infringements arise. The agency says that it’s new IP First Response tool will be a source of common enforcement pathways, key considerations, and practical support for businesses.
