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Advertising

Should small businesses opt into AI-powered online ad campaigns like Meta’s Advantage+?

Businesses risk losing strategic control and wasting spend without guardrails.
Dean Krowitz and Michael Bezman
Apr 7, 2025
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Advertising

Meta ad strategy: How to slash costs and boost performance with stronger creative

Meta ads can drive major business growth—but only if they hit the mark.
Megan Winter
Mar 25, 2025
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