Editorial note: Golidlocks has since changed its name to Historia.
The storytelling platform Goldilocks has just launched in Australia. The platform, created by James Baldock, allows families to preserve the voices and stories of their older members. Once a week, users send a question to a family member about their life via email. In response to each question, the family member records or types a story. Goldilocks records the responses, then compiles the stories and prints them into a handcrafted, leatherbound book after a year.
The platform supports over 50 languages and offers families a new way to record their legacy and deal with loss and grief.
Development
Goldilocks’ founder, 20-year-old James Baldock, developed the platform after realising that he didn’t know much about his grandparents’ lives.
“Details about their first job or their greatest life lesson are not things you would necessarily think to ask them,” he said. “So building a platform that does so in a natural and purposeful way was a big motivator for me.”
Baldock started working on Goldilocks in September 2023. He sketched wireframes and tested logo concepts in between his university classes. During this time, he met his co-founder, who handles the software development while Baldock focusses on business development and sales.
“The most challenging moment for me was probably the realisation that if I ever wanted Goldilocks to succeed, I would need to quit my paralegal job to give myself more time to work on the business,” said Baldock. “In December of 2023, I took the jump, and now it is has launched, I guess you could say that I have never looked back.”
Now that the startup has launched, Baldock says he feels excited but also a sense of responsibility.
“I am aware that Goldilocks can help so many families as they navigate through dementia diagnosis and loss; so I want to do all I can to make it as accessible as possible,” he said.
