Andreas Wandel is the co-founder of DUST eBikes, alongside Samuele Schiavina. Hailing originally from Denmark and Italy, respectively, their goal is to build a movement towards zero emissions through e-bikes that mirror both global collaboration – by incorporating Australian, Danish and Italian influences into their branding – and the liberating coastal lifestyle of their hometown of Byron Bay. I spoke to Andreas about their business and their ethos.
ISB: Please tell us briefly about your professional background, and that of Samuele, prior to launching DUST.
AW: At the age of 24, coming from Copenhagen, I bring a diverse background that intertwines my love for sports with a burgeoning passion for technology. My journey began with a prominent athletic career, representing the Danish National Team in American football, and on arrival here I played semi-pro basketball in South Australia.
Academically, I hold a degree in Sport Science and Management, complemented by my Australian High School Year 12 diploma. Beyond the sports arena, I’ve cultivated my computer skills over the years, driven by an innate curiosity for all things tech related.
Professionally, I’ve navigated a dual commitment, engaging in both retail and hospitality while pursuing my academic endeavors. As co-founder of DUST, a venture that has evolved into my full-time commitment, I’ve played a pivotal role in shaping the business’ trajectory.
Samuele has a background that combines academic excellence, athletic prowess, entrepreneurial spirit and a global perspective. Having gained a degree in Engineering and Design, he represented Italy in basketball, competed in the World Series of wakeboarding, and carved a path as a professional snowboarder. His entrepreneurial journey commenced with the founding of a digital design company, and now – as co-founder of DUST – he continues to champion innovation at the intersection of technology and design.
ISB: What was the inspiration behind the launch of DUST and what is your ongoing mission?
AW: Our vision for DUST is rooted in providing more than just a mode of transport. It’s about fostering a sense of freedom in every Aussie rider. We believe that an e-bike should liberate you, offering a unique experience that goes beyond commuting. It’s about embracing the open road, exploring scenic routes, and enjoying the outdoors in a way that only an e-bike can provide.
Sustainability is at the core of our mission. We understand the responsibility we bear towards the environment, and we’re committed to making a positive impact. From the materials we use to the manufacturing processes, through eco-friendly packaging and energy-efficient production methods, we prioritise sustainability every step of the way. Our goal is not just to create a product but to contribute to a more sustainable future. We want DUST to be synonymous with eco-friendly and responsible practices in the e-bike industry.
ISB: What makes your e-bikes stand out from others on the market?
AW: The standout feature is the remarkable range our e-bikes can achieve on a single charge. With a capability of up to 250km, we’re pushing the boundaries of what’s possible in the e-bike industry. This extended range isn’t just about going the extra mile, it’s also about providing you the freedom to explore more, commute farther, and embrace the open road with confidence.
ISB: Beyond the range factor, what other technological advancements have you brought into your products?
AW: A distinctive feature is the foldable design of our e-bikes. We understand that modern living demands flexibility, and our foldable e-bikes seamlessly fit into this dynamic, whether you’re navigating urban spaces or storing your bike at home.
Additionally, we’ve prioritised ease of serviceability. We recognise that the maintenance and serviceability of e-bikes can be a pain point in the industry. So, we’ve streamlined the servicing process to be as straightforward as possible. We want our riders to enjoy the benefits of their e-bikes without unnecessary hassles, making routine maintenance and repairs a breeze.
ISB: As you’ve already mentioned, sustainability is very important to you. How does this manifest itself in both the elements of the e-bikes themselves and the lifestyle they promote?
AW: Firstly, through the use of recyclable materials. From the initial design phase to the manufacturing process and beyond, we strive to incorporate materials that are not only eco-friendly but also easily recyclable. This ensures that our e-bikes leave a minimal environmental footprint while promoting a circular economy.
Then, our extended battery life. By investing in advanced battery technologies, we optimise energy usage, resulting in an extended battery life. This approach reduces the frequency of battery replacements and aligns with our commitment to minimising waste and promoting long-term usage.
Beyond the material choices, we actively encourage a sustainable lifestyle. DUST riders become advocates for eco-conscious commuting, contributing to a reduction in environmental impact. By choosing a DUST e-bike, riders not only experience the benefits of sustainable transport but also play a crucial role in fostering positive environmental practices.
And, finally, our e-bikes are designed with a minimalist philosophy, ensuring that each component serves a purpose. This not only enhances aesthetics but also aligns with our commitment to reducing unnecessary waste. We prioritise longevity, creating e-bikes that withstand the test of time. This focus on durability and quality contributes to a culture that opposes the disposable nature often associated with modern products.
Overall, we embrace a comprehensive approach that considers sustainability from start to finish, promoting a circular economy and encouraging a conscious, eco-friendly lifestyle among our riders.
ISB: How do you see DUST growing and developing in the next couple of years?
AW: DUST is poised for dynamic growth and development on multiple fronts. Our focus remains steadfastly on innovation, anticipating the introduction of cutting-edge features to enhance the overall e-bike experience. We’re committed to expanding our product range to cater to a diverse spectrum of riders and their unique needs, be it urban commuting, off-road adventures, or leisurely rides.
Central to our mission is an unwavering commitment to sustainability. DUST will continue to bring more and more eco-conscious practices, exploring new avenues to minimise our environmental impact. This includes a dedication to using even more recyclable materials and refining manufacturing processes for increased energy efficiency.
As we grow, community engagement also takes centre stage. Beyond being a provider of e-bikes, we are seeking to build a thriving community. This involves hosting events, creating educational content, and fostering a shared commitment to sustainable living. In line with our values, we actively focus on giving back, acknowledging our presence as visitors on Indigenous lands. This acknowledgment is more than a formality, it’s a pledge to respect and value the rich cultural heritage of the lands on which we operate.
Looking ahead, we are weaving a narrative of responsible growth, community building, and a deepened connection with the lands that we are privileged to inhabit. The future holds exciting possibilities, and we are enthusiastic about shaping a positive trajectory for DUST in the e-bike industry and beyond.
I am eager to explore opportunities where my diverse background can contribute to innovative projects and collaborative ventures, and I am excited about how the intersection of sports and technology can help in shaping the future.
PQ: The standout feature is the remarkable range our e-bikes can achieve on a single charge.
This article first appeared in issue 44 of the Inside Small Business quarterly magazine
