Seedlab Australia has opened its doors once again to growth-seeking FMCG entrepreneurs to take part in the 12th edition of its Bootcamp program, which aims to accelerate the growth of early-stage FMCG businesses across Australia and New Zealand.
The six-week intensive program will equip founders with essential business fundamentals, strategic insights, and a supportive community that will help them refine their offerings and prepare for scalable success and a stronger emphasis on communication and customer journey mapping, helping founders shift their focus from product development to market engagement.
Bootcamp participants will also have an opportunity to join Cultivate, the next stage of Seedlab’s accelerator program.
“We’re seeing a surge in locally manufactured, innovative products entering the market, which is both exciting and challenging for emerging brands. Bootcamp is specifically designed to help these businesses refine their value propositions and ensure they are set up for long-term success,” said Kenna MacTavish, Seedlab Australia’s Chief Operating Officer.
The invitation comes as Seedlab announced the participants for Bootcamp 11, which is dominated by businesses behind wellness-focused brands. The participation of businesses such as snack bar brand Bar None, protein-enriched gym supplements Crayv, and and non-alc botanical drinks Purple Universe are seen as an indicator of how strong these rising wellness-focused brands are impacting the FMCG market.
“We’re seeing more FMCG trends from overseas infuencing Australian and New Zealand markets, from favoured beef jerky to creatine supplements and brain-boosting drinks. This growing focus on wellness presents both opportunities and challenges, particularly in scaling sustainably while maintaining product efcacy,” MacTavish added.
Applications for Bootcamp 12 close on 23rd May at 5pm AEST.
