A new range of high-protein ice cream, Gym Bod (Better Option Desserts), is rolling out in 829 Coles supermarkets nationwide in a deal that is forecast to be worth over $2 million a year.
Each tub has 21g of protein, is 96 per cent sugar-free, and contains less than 400 calories – but is not dairy-free. It comes in three flavours: Chocolate Pudding, Cookies and Cream, and Peanut Butter Salted Caramel.
Established in 2018, Cian Dawson and Courtney Brown created Gym Bod after struggling to find a “healthier” ice-cream option in the market that still tasted great.
“We wanted to create an ice cream that was better for us, so we could eat it regularly and not feel like we were compromising our health and fitness goals,” Dawson said. “After years of testing and customer feedback, we’re proud to say we’ve made a healthier product that doesn’t skimp on flavour.”
The couple achieved a “supremely creamy texture” using Australian milk combined with other locally sourced ingredients.
“From day one, winning a national ice-cream contract was one of our major goals – everything we have done so far to grow our business was for scale,” Brown said. “It feels like all the risks we have taken personally and professionally in the last two years are finally starting to pay off.”
Since its launch, the pair has already begun the brand’s global expansion, with exports to Kuwait and the UAE, a New Zealand launch in 2023, and plans for Asia, the UK, and the US.
This story first appeared on our sister publication Inside FMCG
