With scams and fraud online becoming a constant narrative in today’s digital economy, trust is now the cornerstone of every interaction. For businesses operating online, establishing trust is crucial given the virtual nature of the relationship. Without any face-to-face interaction, customers need to feel assured and confident when they select a vendor and make a payment. This is where digital identity comes in, playing a key role in enhancing safety and security, building trust, and improving the overall customer experience.
Verifying your customers’ identity
If you’re an SME (Small to Medium Enterprise) that needs to verify your customers’ identity, then digital identity verification provides significant benefits. These solutions perform verification using trusted sources to authenticate people in real time, minimising the impact on your customer flow. They provide a quick and seamless way for your customers to verify their identity without having to share sensitive documents. People are increasingly concerned about sharing their driver’s licences and passports, and rightly so. Businesses that can onboard customers without having to do that could gain a competitive advantage.
The benefits don’t stop there. If you are asking customers to share ID, you need to store it safely and securely. With the ever-present threat of data breaches, data protection regulations are strict and expensive to adhere to, especially for small businesses. Digital ID verification reduces the need for your business to store sensitive data, and could reduce your cyber protection costs.
In addition, removing the need to manually enter sensitive information can also improve the quality of your customer data.
Proving who you are to customers
The benefits work the other way too. Many small businesses, such as service providers, have to prove who they are to potential customers. You may be going into their homes and they need to trust that you are who you say you are.
Digital ID services can also be used to prove who you are to customers – enabling you to build a more trusted relationship.
Business success: How digital ID revitalised the user experience for ServiceSeeking
One company making great use of digital ID to improve their service and protect data is ServiceSeeking, an online marketplace for small-business owners who offer services like plumbing, cleaning, and removals. ServiceSeeking recently integrated ConnectID’s digital ID solution to streamline and secure its identity verification process.
With ConnectID, service providers on the marketplace can now prove their identity through a trusted source like their bank, without having to upload sensitive documents.
By adopting digital IDs for verification, service providers on ServiceSeeking can position themselves as vetted partners in the digital marketplace while reducing the need for manual data entry and protecting their own data privacy.
Building trust through digital ID
Digital ID is more than just a security measure; it is a strategic asset, enhancing trust, compliance, and customer experience. Embracing these technologies can positively change how you operate and engage with your customers, paving the way for a more secure and efficient online business.
