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Followdata Archives
How should SMEs use AI responsibly? The rules still aren’t clear
Many SMEs remain hesitant to go all in to adopt AI due to low levels of awareness and concerns about data risks, among o...
Power in numbers: Why SMEs should team up to get the most out of data
Collaboration with other businesses through granular data only helps SMEs survive but also thrive in an ever-growing dat...
Where did that call come from? The power of call tracking for small businesses
Call tracking helps find out where each call is originating from and gain real-time visibility as to which marketing str...
Only a quarter of Australian firms anonymise customer data in AI training
Only a quarter of Australian businesses anonymise customer data when training AI, which could cause compliance issues in...
Small businesses using this marketing strategy will thrive in 2025
The trend for 2025 is that the businesses that will thrive are the ones that know how to blend customer data with real-t...
How small businesses can make the most of personalisation
We are seeing a messaging overload that is forcing businesses to provide personalised content and experiences for their ...
Don’t allow your data to be held hostage
Online retailers and other merchants have been urged to read the fine print of third party supplier contracts and ensure...