Ever wondered how your clients found your business? When it comes to inbound calls, finding out whether your callers found you through Google, walking past your shop or seeing your company car on the road can be a tricky task. For small businesses, this knowledge can make a big difference in refining marketing strategies, focusing on what works, and optimizing ad spend. One powerful tool to gain these insights is call tracking. The way it works is by rotating inbound numbers on your website and collecting valuable data like where your callers found your business and what page they converted on.
Pinpoint Your Most Effective Marketing Channels
Since call tracking enables you to find out exactly where each call is originating from, you’ll be able to see real-time data of what marketing strategies are working to bring you in your leads. What that means is less money wasted on campaigns that aren’t doing much, and bigger budgets for the ones that are bringing you the most traction.
Identify Top-Performing Pages on Your Website
Finding out what pages on your website are converting leads can be a game changer insight when it comes to optimising your website to bring in more clients. It’s a great way to identify your star products/services or page content that really resonates with the reader. Once you find out what’s working, you can start replicating that success across other parts of your website.
Build a Data-Driven Marketing Strategy
For small business, it’s all about making the most out of our resources. By basing your business and marketing decisions on actual call data, you can continually refine your strategy to focus on what drives results.
How to Get Started with Inbound Call Tracking
- Choose the Right Call Tracking Solution: Look for a call tracking solution that integrates well with your CRM and website analytics tools. Some services offer dynamic number insertion, which automatically assigns different numbers based on the source of the traffic.
- Set Clear Goals: Define what you want to learn from call tracking. Are you interested in knowing which ad campaigns bring the most calls, or do you want to focus on webpage performance?
- Monitor and Adjust: Regularly check your call tracking data to identify trends and make adjustments. Marketing is dynamic, and what works one month may shift as your business grows or changes.
Conclusion
For small businesses, every marketing dollar counts. Inbound call tracking is a powerful way to ensure those dollars are spent wisely. By understanding where your callers come from and what leads them to pick up the phone, you can make informed decisions that improve your business’s reach and success. If you haven’t explored call tracking yet, call us on 1300 00 1300 or CLICK HERE and our team will be happy to assist by demoing the power of call tracking.
