In a significant step towards empowering small businesses in Australia, GoDaddy has launched GoDaddy Airo. The generative AI service allows entrepreneurs to easily establish or enhance their online presence in minutes.
With just a description, the program can create domain names, easily-customisable logo designs, professional email accounts, custom content, and even photo descriptions.
The launch comes as new data reveals the substantial impact generative AI is already having on Australian entrepreneurs. GoDaddy’s recent survey found that 20 per cent of Australian microbusiness owners are leveraging generative AI to support their business activities. These entrepreneurs report saving an average of 27 hours per month, equating to 324 hours annually or nine working weeks, and averaging $7,800 AUD per year per entrepreneur.
Tamara Oppen, Vice President of English Markets for GoDaddy, emphasised the transformative potential of generative AI.
“GoDaddy Airo simplifies the integration of AI for small businesses, offering a powerful new experience to enhance their online presence,” said Oppen. “Generative AI is the great equaliser for small businesses, that traditionally may have only been reserved for larger companies. Our research shows that AI is not only saving online business owners time and money but also enhancing the overall work-life balance for entrepreneurs.”
According to GoDaddy’s research, Aussie entrepreneurs are using AI to save time and money in a myriad of ways. For example, nearly 68 per cent of Australian entrepreneurs are using AI to support content creation, with 49 per cent using it to support marketing activities. In addition, over a quarter are using AI to support their businesses’ customer service offerings.
“We’re just scratching the surface of what’s possible,” added Oppen. “GoDaddy Airo will continue to evolve, ensuring small businesses benefit from the latest advancements in AI technology.”
