Kamran Mahroof, Author at Inside Small Business

Kamran Mahroof

Dr Kamran Mahroof is an Associate Professor in Supply Chain Analytics and leads MSc Applied Artificial Intelligence and Data Analytics at the School of Management, University of Bradford. He actively researches in the areas of technology adoption and sustainable supply chains and regularly appears on national TV.

AI-generated white wintry landscape with tree and rocks

Innovation

Generative AI is making traditional ways to measure business success obsolete

By levelling the business playing field, generative AI could completely upend the traditional ways that we measure entre...

Kamran Mahroof

Dec 12, 2024

Kamran Mahroof

From the author

Generative AI is making traditional ways to measure business success obsolete