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Followidentity Archives
From boiling point to breakthrough: Brooklyn Boy Bagels on hospitality success
A native of the Big Apple shares the hard years he experienced in building an Australian bagel success story.
“Be obvious and explicit”: Four branding basics you need to stand out from the crowd
How a clear and explicit business position can help your business attract the right customers and grow your brand.
Marketing strategies for 2025: business owners with a multicultural background
It is important to not only be proud of your multicultural identity but also share it by telling your unique story both ...
Building a brand from scratch
During the values stage of brand building vision, mission and philosophy statements are key to developing a successful b...
How to nail your rebrand: eight tips from someone who’s been there
Once you've launched your new brand keep listening, watching and tweaking - the world's ever-changing, and so should you...
Five steps to building a strong, adaptable brand
Ensure that your employees know the brand values and messaging so that they have the tools to stay consistent.
Entrepreneurship and how to build a business that aligns with your values
Organisations that firmly know what they stand for and can communicate this occupy a special place in the hearts and min...
What makes your branding stand out in a cluttered environment?
Think about what you're offering and how you're communicating this offering to your customers, then work out how you can...
Why it’s essential to “know your people” in small business
An employee whyo has lied about their background, or their qualifications is serious, potentially criminal, and can adve...
Yes, you can implement Zero Trust with limited resources
A strong Zero Trust framework covers identity, endpoint and data security to ensure there are no loose ends that could b...