In 2012 model Jess Davis founded Australian Supermodel Of The Year (ASOTY), a modern day beauty pageant that was designed to source local models and give them an opportunity to kickstart their career both interstate and internationally. In December 2018, Jess and her new partner Tyson Hoffmann joined forces to co-found Mr Potato, which provides a modern spin on the good old fashion baked potato. Their vision: To change the face of fast food, one potato at a time.
After a successful six-month start with Mr Potato, Jess then made the heartfelt decision to move on from ASOTY, to focus 100 per cent of her time towards Mr Potato. ASOTY was then sold to the major sponsor at the time, and the brand continues to run successfully to this day.
