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Kenny Lee

Kenny Lee is the founder and CEO of Light My Bricks, the world's number one LEGO lighting brand - and while today it is a hugely successful and thriving Australian born business, the journey has been one marked with many unexpected turns. Along his path Kenny has combined the lessons he learned in building Light My Bricks to form his own philosophy – 'Create A Way.' This philosophy inspired him to break free from societal boxes and expectations, it taught him the value of finding joy and purpose in what makes us uniquely ourselves. Kenny is passionate about sharing his experience in business and entrepreneurship and encouraging others to also follow their own path and Create A Way, no matter how unconventional.

From the author

Our new product made the old one obsolete – here’s how we repurposed it

How one business repurposed an existing product into something new and innovative without alienating its existing custom...