Linja Reid

Linja Reid helps women who’ve been avoiding their business finances feel safe, supported, and finally sorted. As the founder of The Connected Bookkeeper, she turns confusion and fear into calm clarity— without shame, spreadsheets, or condescending accountant vibes. With 25 years in small business and a late ADHD diagnosis that helped her make sense of… well, everything, Linja knows how hard it can be to face your numbers when you’re already overwhelmed. She teaches bookkeeping in plain English, with a trauma-informed, ADHD-aware lens that meets women exactly where they are. A twin mum based in Adelaide, she’s known for her no-BS approach, her calming presence, and her deep belief that anyone is capable of learning this stuff.