social proof
Followsocial proof Archives
How to generate and manage social proof for small businesses
Many small-business owners find it difficult to manage social proof but it is important to understand its importance.
I turned Facebook controversy into clients. Here are the business lessons I learnt
Leveraging a negative experience into a confidence-boosting positive can help your business stand out in a crowded, nois...
Five low-cost customer attraction strategies for small businesses
With the power of the internet, you can reach your ideal customers in a meaningful and effective way without having to s...
How SMEs can leverage influencer marketing
You can utilise influencers to provide testimonials for your SME, building your social proof and showcasing it to a larg...
Eight things every small-business website needs
Pricing is often the biggest cause of anxiety, fear and resistance - once this is overcome, your website users are more ...
Lift-off in lockdown: why customer reviews are your golden growth ticket
As a small business, your reviews are an asset that delivers compounding interest, but only if you're consistent and con...