Tracy Sheen

Tracy Sheen is an award-winning author, speaker, and AI strategist. With over three decades of experience in telecommunications, marketing, and technology, she has worked with major brands like Telstra, Optus, and Harvey Norman. As the author of The End of Technophobia (winner of Australia's Business Book of the Year (2021) and the new book, AI & U: Reimagine Business, Tracy simplifies complex digital concepts, making AI and tech accessible for all. She has delivered over 2,000 keynotes and workshops and is a trusted media commentator. Through The Digital Guide, Tracy provides AI coaching, training, and governance solutions, helping businesses future-proof their operations. Tracy is the go-to expert for businesses looking to cut through the overwhelm and embrace AI with confidence.