PR & Communications
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Client retention is crucial for business growth. Here’s how to keep them happy
Retaining customers is more profitable than acquiring new ones. Learn key strategies to strengthen client loyalty and dr...
Fact-checking is over on social media. Here’s why PR is essential for small businesses now
The end of the Meta moderation program is an opportunity for small businesses to build their credibility through PR.
Why Nala spends 30 per cent of its revenue on its values-driven marketing
Nala's founder explains why the brand spends 30 per cent of its revenue on a loud, irreverent, and values-driven marketi...
How to generate and manage social proof for small businesses
Many small-business owners find it difficult to manage social proof but it is important to understand its importance.
I turned Facebook controversy into clients. Here are the business lessons I learnt
Leveraging a negative experience into a confidence-boosting positive can help your business stand out in a crowded, nois...
PR hacks to transform your local business into a beloved Aussie brand
With a few PR hacks you can tap into, you can transform your business into a business recognised nationally, and even gl...
Actionable tips to cash in on this year’s holiday sales season
Although initial sales might come with slimmer margins, the long game is all about expanding your customer base.
How to tackle the holiday season with data-based learnings
Onine and brick-and-mortar businesses could leverage heightened consumer interest by deploying their most data-insightfu...
How SMEs can use founder-generated content to connect with customers
Founder-generated content is the future of marketing, and it's paramount to building trust between you and your audience...
PR made easy for introverted entrepreneurs
Being selective with PR strategies can help an introvert to channel their limited energy into achieving their goals