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Followcontent Archives
Why (and how) to add more of your personal “voice” in your marketing emails
Employee-generated content is evolving and small businesses can use it in their email marketing to build connection, loy...
The case for using animations in your marketing content
How animation can help small businesses stand out, simplify complex ideas, and drive engagement in a saturated video mar...
Here’s what your customers actually want in their inbox and what will get deleted immediately
Your marketing content should provide useful and topical information that your customers will find engaging.
Fact-checking is over on social media. Here’s why PR is essential for small businesses now
The end of the Meta moderation program is an opportunity for small businesses to build their credibility through PR.
How founder-generated content on TikTok and Instagram earned exposure for my small business
Even with a modest following, creating regular Instagram and TikTok content can help provide a needed boost for your sma...
What we can learn from Instagram’s top creators
Instagram's 2024 Creators of Tomorrow provide a few insights that can guide small-business owners in their growth journe...
How to get your small business into Gen-AI results
Whilst many businesses are using generative AI to create content, that doesn’t mean that the Gen-AI tools will favour th...
How SMEs can use founder-generated content to connect with customers
Founder-generated content is the future of marketing, and it's paramount to building trust between you and your audience...
How to maximise brand exposure on a budget
It is essential to create compelling content on relevant topics to showcase your business and explain why people want to...
The importance of creativity and wonder for small businesses
With more content flooding into the world, standing out has never been more important.